Imagine – Users Define Price Of Software They Buy!

You can never have enough freedom. The success of many projects often depends on how much freedom participants can get while working with it. This explains the growing popularity of Web 2.0 that lets users develop content more freely and easily. Following the latest trend to give users more freedom, Rixler Software decided to try out the all-new pricing system for its commercially available software. Would you like to be the one who defines the price of purchased software? Then, this innovative pricing system is for you. Now you can actually purchase a fully-functional version of the product for the price that you can choose yourself!

The new strategy of software marketing gets all the best from Shareware and Donationware. Shareware charges a fee for the fully-functional version of the program but entitles licensed customers to free technical support, free upgrades and other benefits of a legal purchase. Donationware offers you the full-version of the program at no charge provided that you consider donating some sum of money for using the program, but the quality of such software and support service usually not the best. This time you get all the benefits of shareware products but the price you pay is determined just like with Donationware. This means that after evaluating the trial version of software, customers can purchase the fully-functional version of the program at a price that they define themselves.

To give you the idea of how much the program approximately costs, you can view the recommended price that states the price of the product before the experiment. Still, it’s up to users to define the final cost of the purchase. If you find the recommended price slightly overpriced you are free to set your own significantly lower price. On the other hand, in case a certain product exceeds your expectations, you can appreciate the work of the developers by purchasing the software at a price that is higher than the recommended one.

Due to the specialties of payment systems, there is a limitation to the minimum price of the purchase. As you know, most of the payment systems charge a flat fee for using their services, so if you estimate software value in less than the charged fee, the developers won’t get anything from your purchase. Another reason of limitation is that it’s quite disappointing when a user pays a few cents to buy the product that was developed for months. Still, the minimum price is so small that a legal purchase will cost less than a regular hamburger in a fast-food chain.

Another advantage of the new pricing system is that the use of pirated software becomes obsolete. Since you define the price, there’s no point in browsing insecure websites looking for pirated software that can contain Trojans and viruses. Neither you need to spend time in search for cheaper or freeware analogues of the program. The quality of the software becomes the main criterion. This approach is beneficial for both users and developers. Users can get the best software at the best price and developers won’t struggle for the attention of the users with discounts or other tricks and concentrate on improving the features of their products.

Right now, it’s very important that users support this experimental pricing system as it can have a major impact on the software market. With sufficient user feedback that can be judged by the number of sold legal copies, more and more developers worldwide can implement this user-controlled pricing system. Thus, should the innovative pricing system prove its effectiveness, it can become a new standard for the software market. It will result in better quality software, more comprehensive technical support, decrease of piracy level and other benefits. Rixler Software will keep you informed about the development of this promising project.